chckrd
Logo Update
This logo was created using the brand’s original full title logo. Using the “c” in the same font and style, the checkered racing flag was added to the letter to create a logomark that could be easily associated with the brand. This logomark has become the title page of the app, and has been used to create social posts, stickers, and other marketing material.
Website and App Icons
These icons were developed mostly for website use, to help showcase the encompassing elements within this racing community app. They are also used within the app itself.
Marbles
Marbles is an animated racing show, still in production, that would be featured on YouTube. I designed headshots for the characters first to establish a style and then created full body versions. Each character was created from a set of physical descriptions as well as characteristics of their personality. Many of the characters were based on members of the racing community and their images were used as reference material.
In addition to the characters I created hand drawn digital background images used to promote the show. All the elements have been combined to create short videos to showcase different characters and create interest for the show. Each background and character was handed off to the animator to create the motion and layer the pieces together.