Charm
“Charm believes there’s more to tea than just tea! They know that tea is a way of relaxing and unwinding, which is why they want their branding to feel calm, minimal and unique.”
Brief by @thegrowandglowclub on Instagram.
The base font for this logo is Abril Fatface. It was then altered to create a unique logo for the brand.
Packaging Labels:
Lables for boxes of black, green and chamomile tea, created in Illustrator.
Each of the patterns were created in Illustrator using individual, hand drawn elements. The elements were repeated on a transparent background and placed over the corresponding color. Each teapot icon then got a motif from the pattern to create unity in the design.
Mock ups of each box were then created in Photoshop.
Repeating pattern that can be used for business cards, postcards, subscription boxes, tissue paper, packing tape etc.
Business card front.
Business card back.