Bee Jubilee™
Primary Logo
With this logo, the font family was established for the brand and later incorporated into product labels and promotional material. I digitally painted the bee motifs, adding an organic element to the logo.
Digitally Painted Logomarks
These bees were digitally painted in Photoshop and originally created as supplementary material. The company went through a name change and the initial logo design was no longer viable. The new logo (above) was created using one of the painted bees, while the other was used in promotional material.
Product Label Design
The main label, featured below, is for the honeybee product created by Bee Jubilee™. The main goal of the label was to highlight the original formula and the benefits for hive health. The subtle honeycomb pattern and golden color became repeating design elements throughout the material created.
16 fl. oz bottle cap wrap design. I used one of the logomark bee silhouettes to create a pattern. The golden bees were printed on clear plastic, that was wrapped around the black cap of the sealed bottles.
Icons created for use on the bottle label.
Final product label on the bottle.
Postcard, Coupon, and Sell Sheet Designs
The goal of all these items was to connect with the customer base and give back in a personal way. All of these elements were created digitally and prepared for print in Illustrator.
Postcard design - front.
Coupon design - front.
Postcard design - back.
Coupon design - back.
Sell sheet